Do You Care?

The idea behind this project was to raise awareness on the environmental hazards of our current means of food production.

Usually this sort of information comes in the form of long scientific texts which in many cases are unengaging  to the reader.  With this in mind I tried to convey this information in a more playful way.

The spectator would see some posters with a picture of an animal, or an other product and a QR code beneath it.

After scanning the QR code with his phone he gets redirected to a webpage. There he can choose to either take a quiz, or get some facts.

The quiz aimed to show how informed he is on the carbon footprint for producing the specific product.

After completing the quiz he would see the correct answers and get a small sentence regarding his performance.

MAI 2017/18

Students: Ioannis Vogdanis