timbr.mtrcs
Sustainable Furniture Concepts the only way we know how – timber.
timbr.mtrcs is a research focused initiative to establish the novel potential of timber and its anisotropic properties by exploring embedded design systems within natural tree formations; critically interogating both synthetic and organic materiality will help in outlining the inherent design aesthetic of tree formations. The proposal will also seek to theorise and catalogue the information of radical construction methodology using the state of the art technologies. Reclaimed Wood and Reaction Wood processes also provide a huge investment potential.
Opportunity.
An old growth forest is neither an assemblage of stoic organisms tolerating one anothers presence nor a merciless battle royale, its a vast ancient intricate society. Architectural Ritual has always been of reappropriation of the territory, forest is understood both as resource and a symbol.
timbr.mtrcs proposes to be at the forefront of this environmental revolution by providing reappropriated as well as redesigned high end furniture products targeting the niche consumer base of new money millenials, professionals, eco enthusiasts.
Understanding the Source.
Wood Sourcing is the key part of the business plan, since it will be an opportunity of cost reduction. A lot of the reclaimed wood can be sourced for free and the rest can be hardwood species like oak which traditionally don’t find a role in wood panel constructions. Having multiple sources will allow us to diversify the quality of wood and be able to provide multiple solutions
Target Customer.
Competition and Validation.
Sebastian Cox – Bespoke fine furniture and homeware designed and made with a nature-first perspective.
The product catalog ranges from bedside tables to bar stools to home office furniture with each individual piece priced around 500 – 2000 pounds.
Market Analysis.
The furniture Report 2020 by Statista 2020 states the following:
.In 2019, the furniture market share valued at about USD 609.7 billion and will witness a 5.4% growth rate through 2026
.Wood material dominated the market with around 60% share in 2019 and is anticipated to grow at 5.1% CAGR through 2026
.The residential application segment is estimated to hold about a 60% share in 2026. The increasing consumer disposable income and changing lifestyles are boosting the upholstered furniture demand, further propelling the industry growth
.APAC held over 48% of the global market share in 2019 and is projected to flourish in the coming years
Business Plan.
Starting with a manageable small team of 15 people to create a niche in the market can be upscaled in correlation with growing revenue and market capitalisations.
Product Catalog.
timbr.mtrcs is a project of IAAC, Institute for Advanced Architecture of Catalonia developed in the Master in Advanced Architecture02 2020/21 by
Student: Abhishek Sharma
Faculty: Davide Rovera